Skinny laMinx’s Cape Town flair has gone global
LOOK OUT for Cape Town décor success story Skinny laMinx, whose fresh graphics are jazzing up shop shelves on all of the world’s five continents. Birthed 10 years ago by self-taught illustrator Heather Moore as ‘a bit of a hobby’, her design stable celebrates life’s minutiae such as pebbles and shoes in a style dubbed ‘Afro-Scandi’ by Dutch Elle magazine. Slowly, it’s grown into a global micro-brand providing retail therapy from San Francisco to Berlin.
Skinny’s wares might be Scandinavian-inspired, but they’re all beautifully South African: the designs are conceived and printed in Cape Town onto South African sourced base cloth. Even better, the company regularly donates funds and fabric to four local charities.
Ms Moore describes her design process thus: ‘If I approach a project face-on, I tend to overthink things. But if I fool myself into thinking I’m just messing around, I have more fun and my work turns out better. Now I just have to keep pretending I don’t know what I’m up to.’ Nice one. Celebrate your inner Scandi at their newly expanded (so a little less skinny) Cape Town store or summon Skinny’s products to your door by clicking right here.